Motivational insights

Most people believe that the best way to motivate is with rewards like money- the carrot and stick approach. This is a mistake, says Daniel H. Pink. In this provocative and persuasive video, he asserts that the secret to high performance and satisfaction, at work, at school, and at home is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does and how that affects every aspect of life. He examines the three elements of true motivation, autonomy, mastery, and purpose and offers smart and surprising techniques for putting these into action in a convienient animated video that will change how we think and transform how we live.

Daniel H. Pink is an American author and journalist, Pink graduated from Bexley High School in Bexley, OH. He received a Bachelor’s degree Phi Beta Kappa from Northwestern University. He later received a Juris Doctor from Yale Law School, where he was editor-in-chief of The Yale Law & Policy Review.He has never practiced law.

Pink is the author of four books that focus on the changing workplace and that have appeared on The New York Times Best Seller list: A Whole New Mind,  Drive as well as Free Agent Nation and The Adventures of Johnny Bunko. His articles on business and technology have also appeared in The New York Times, Harvard Business Review, Fast Company and Wired. In 2011, Pink was named one of the 50 most influential management thinkers in the world by Thinkers 50. – It’s really you

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