Great Ideas

Steven Berlin Johnson is a popular science author and media theorist. Johnson is the author of eight books on the intersection of science, technology and personal experience. He has also co-created three influential web sites: the pioneering online magazine FEED, the Webby-Award-winning community site,Plastic.com, and most recently the hyperlocal media site outside.in. A contributing editor to Wired, he writes regularly for The New York TimesThe Wall Street JournalThe Financial Times, and many other periodicals. Johnson also serves on the advisory boards of a number of Internet-related companies, including Meetup.com, Betaworks, and Nerve.

His recent book, Where Good Ideas Come From, advances the notion that innovative thinking is a slow and gradual process based on the concept of the “slow hunch” rather than an instant moment of inspiration. He expostulates on the concept of the “adjacent possible” which enables the thinker to develop uncharted insights into unexplored areas. His book Future Perfect: The Case for Progress in a Networked Age was released in September 2012

Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neuro-biology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.


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